Beti Bachao Beti Padhao

"Beti Bachao, Beti Padhao" is a social campaign initiated by the Government of India in 2015. The slogan translates to "Save the Daughter, Educate the Daughter" in English. The campaign aims to address the declining child sex ratio and promote gender equality by raising awareness about the importance of protecting and educating girls.

The primary objectives of the Beti Bachao, Beti Padhao campaign are:

1. Improve the child sex ratio: The campaign seeks to address the issue of female feticide and improve the sex ratio at birth. It aims to change societal attitudes towards the preference for sons and promote the value of girl children.

2. Ensure girls' education: The campaign focuses on promoting education for girls and creating an enabling environment for them to pursue education. It aims to reduce school dropout rates among girls and improve their access to quality education.

3. Enhance the status of girls: Beti Bachao, Beti Padhao aims to empower girls and enhance their social and economic status. It seeks to challenge gender stereotypes, promote gender equality, and create opportunities for girls to participate in various fields, including sports, science, and technology.

To achieve these objectives, the campaign employs various strategies such as mass media campaigns, community mobilization, and advocacy for effective implementation of existing schemes and programs related to girl child welfare and education.

It's worth noting that as an AI language model, I can provide information on the topic up until my last update in September 2021. For the latest developments or specific details on the progress and impact of the campaign, it's recommended to refer to official government sources or recent news articles.